LOOP is more than clothing — it’s a call to Live Outside Ordinary Paths.

We create bold, street-ready apparel for people who carve their own way through the world. Every design is made with comfort, character, and a deeper cause: to celebrate neurodiversity and support those who see the world differently. Whether you're pushing limits on the track or expressing yourself through style, LOOP rides with you.

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Pure comfort

Hoodies

Comfort you can feel—LOOP hoodies are made to soothe, support, and let you be unapologetically you.

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Pure Style

T-Shirts

LOOP T-shirts are made to feel good—on your skin and in your soul. Because comfort should never come at the cost of being seen.

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Pure Class

Hats

LOOP hats fit like a favorite—designed for comfort, built for belonging.

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MX Kits coming soon

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❤️ Supporting Neurodivergent Youth

Every purchase powers change. At LOOP, we're on a mission to amplify neurodivergent voices and fund opportunities for neurodivergent youth in extreme sports. When you buy LOOP, you're not just wearing a brand — you're part of the movement.

Learn more about our mission

What Riders Are Saying

Luke Nolan

The kit whatsoever. Survived a hell of a stress test given the conditions yesterday, but was really comfortable. Really like the kevlar inner leg padding. Feels very durable and good quality.

Luke Nolan

Adam Reeve

After trialing the new loop kit, I've found it to be very comfortable, a good level of flexibility. It's light weight and breathable. Can't wait to see some designs coming through.

Adam Reeve

James Taylor

I've been riding for over 30 years, and this is the best-fitting kit I've ever worn. It's got the perfect balance of stretch, comfort and movement, while the gloves are lightweight with unbelievable grip. What really stands out is the design and meaning behind it, and the fact it can be custom designed makes it feel truly unique.

James Taylor

Jack Norman

The LOOP kit is incredibly comfortable, fits really well, and feels great on the bike. The jersey is breathable, the trousers are flexible and well-fitted without feeling restrictive, and the Kevlar inner legs are a real standout feature. The gloves are also extremely comfortable, with great feel and no rubbing. Overall, I'm really impressed with the final product.

Jack Norman

George Miles

I've been through so many kits over the years, and a lot of them just haven't felt right for me. Being on the spectrum, comfort and feel are a massive thing, but this kit changed that completely. The fit and feel were spot on, and I felt comfortable in it all day. That means a lot to me. Thank you so much — this really feels like the kit of the future.

George Miles

Harry Saunders

I love the kit. The trousers are so comfortable, and honestly the whole kit is. I'm really fussy when it comes to how gear feels, and with most kits I end up spending half the day trying to ignore how uncomfortable I am. But with this one, I felt properly settled in it straight away. The trousers were the perfect length, they didn't bunch up in my boots, and nothing felt cramped or awkward while riding. For me, that makes a massive difference.

Harry Saunders